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Chicago - Do Good Week

That’s a wrap on Do Good Week 2018!

UnitedHealth Group employees across the country recently took part in the third annual Do Good Week, the only week-long national movement that actively encourages people to inspire kindness and promote good news. From Nov. 11-17 the hashtag #DoGoodWeek reached 10 million people and Do Good Week TV and print coverage received more than 11 million media impressions. Do Good Week has received more than 34 million social media impressions since its inception in 2016.

In Minnetonka, UnitedHealthcare National Accounts created “Do Goods” – words of encouragement or notes of appreciation for a teammate – before making greeting cards for a local senior organization. Kindness Rocks were painted and hidden around UnitedHealthcare offices in Minnesota and an Optum office in Maryland. And at Optum Rx in Overland Park, employees took the #DoGoodWeek promotion even further, designating a special activity for every day of the week, from “Get It Moving Marvelous Monday” where employees were encouraged to pay it forward to “Thinking of You Thursday” where they addresses greeting cards to send to nursing homes.

Former NFL players got in on the action with UnitedHealthcare volunteers, with New Orleans Saints alum Michael Lewis acting as a judge for a talent show at the Southeast Louisiana Veterans Home and former Chicago Bears standout Alex Brown performing random acts of kindness throughout the Windy City. Current members of the Minnesota Vikings offensive line and UnitedHealth Group corporate communications employees also teamed up to distribute 200 Thanksgiving meals at the Salvation Army in St. Paul.

James Beard Foundation Award-winning Chef Holly Smith used UnitedHealthcare volunteer assistants to prepare a special meal for the women at Mary’s Place homeless shelter in Seattle, and commented “I think we do get back what we put out in the world, so I love this concept of Do Good Week and I think we’re all going to collectively feel a lift after this.”

Check out www.dogoodweek.org to see even more examples of our colleagues inspiring others to spread kindness, give back and promote good news!


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